Table of Contents
- Introduction
- Quick Overview of Persona
- Persona Pricing
- Is Persona Worth It?
- What Users Say About Persona
- Where Persona Falls Short
- Specific Points of Comparison
- Amani’s All-in-One Identity Platform
- Get Started with Amani
1. Introduction
Persona offers a powerful and unified identity platform, providing businesses with the tools they need to create and manage comprehensive KYC, AML, KYB, and identity verification programs. However, when evaluating such platforms, it’s essential to consider both their strengths and potential shortcomings. This comparison will help you determine whether Persona or Amani is the right choice for your business by examining key features, pricing, and user feedback.
2. Quick Overview of Persona
Persona is a versatile identity verification platform designed to help businesses across various industries comply with regulations, fight fraud, and build trust. Operating across 200+ countries and territories, Persona enables companies to create fully customizable identity verification programs with minimal coding, making it accessible and easy to integrate.
Key Features:
- Government ID Verification: Supports ID verification across 200+ countries and regions.
- Document Verification: Handles verification of documents such as business registrations and proof of income.
- Selfie Liveness: Offers protection against identity spoofing through selfie comparisons.
- Authoritative Databases: Accesses authoritative databases across 40+ countries.
- Phone & Email Verification: Verifies ownership via 2FA and phone carrier matches.
- Mobile Driver’s License (mDL): Secures verification of mobile driver’s licenses from digital wallets.
- NFC Verification: Automatically verifies passports via NFC chips.
Persona’s platform goes beyond standard identity verification by offering tools like a case review system, fraud investigation and link analysis solutions, and a flexible orchestration layer to automate identity operations end-to-end.
3. Persona Pricing
Persona offers three pricing tiers, though specific pricing details for the higher tiers require direct contact with the company:
- Essential Plan:
- Cost: Starts at $250 per month.
- Key Features:
- 500 free services per month; $1.50 per verification for additional services.
- Access to templated, pre-configured identity services.
- Platform features to automate business logic.
- Self-guided integration with product support via email.
- Hosting on SOC 2 Type 2 infrastructure.
- User Feedback: Startups find the Essential Plan’s 500 free verifications helpful, but the $1.50 charge for excess services is seen as costly.
- Growth Plan:
- Cost: Custom pricing.
- Key Features:
- Everything in the Essential Plan.
- Full suite of verification checks, including KYB services.
- Access to advanced products like Graph and 3rd-party Marketplace Apps.
- Guided implementation with a success team.
- Advanced security features.
- Enterprise Plan:
- Cost: Custom pricing.
- Key Features:
- Includes all features of the Growth Plan.
- Fully bespoke identity programs for KYC/AML and more.
- Custom partitioning, access controls, and support.
- Early access to new products and services.
- Custom multi-product pricing structures.
Persona’s pricing model offers flexibility but can be expensive, particularly for businesses exceeding the free limits in the Essential Plan.
4. Is Persona Worth It?
What Users Say About Persona
Persona is generally well-received, with users praising its low-code integration, custom workflows, and responsive support team. The platform’s ability to tackle new challenges in a collaborative and creative manner has earned it high marks from businesses across various sectors.
Where Persona Falls Short
Despite the positive feedback, Persona does have its drawbacks:
- Data Transparency: Users report challenges with staying up-to-date with databases, particularly when dealing with data across different regions and entities. The lack of transparency regarding the last update of these databases complicates the explanation of verification failures to customers. Amani addresses this issue with its client portal, which provides a transparent log of all validation checks on an ID, including customizable thresholds for different validations.
- Customizability of Thresholds: Persona’s platform could benefit from more flexibility in setting thresholds for abuse mechanisms, allowing organizations to tailor the verification process to their specific risk appetites. Amani excels here by offering comprehensive customization within its client portal, allowing businesses to adjust verification thresholds according to their unique needs.
- Lack of Manual Review Options: Persona’s reliance on automation can be limiting, especially when dealing with inconsistent results from verification checks. Users have expressed a desire for more manual intervention capabilities, which Amani provides through its client portal. Amani allows for manual overrides, giving businesses greater control over the verification process.
- Cost and Regional Accuracy: Persona’s pricing is seen as a drawback, particularly for businesses that require advanced features or handle a large volume of verifications. Additionally, some users report inconsistencies in verification accuracy across different regions. Amani counters these issues firstly with a more cost-effective pricing model. Additionally, Amani offers extensive coverage of both Android and iOS devices and operating systems, which leads to higher conversion rates. This broad compatibility ensures that even users with older devices running on outdated operating systems can successfully complete the onboarding process without issues. This not only enhances user experience but also maximizes the reach and effectiveness of the verification process across diverse global regions.
5. Specific Points of Comparison
While Persona and Amani both provide advanced identity verification platforms with customizable workflows, Amani’s 100% proprietary technology sets it apart. This approach has allowed Amani to eliminate gaps in user experience and verification check conversion, resulting in a more seamless and effective solution.
- Proprietary Technology: Amani’s fully proprietary technology ensures that every aspect of the platform is optimized for performance and reliability, without relying on third-party systems. This control allows Amani to innovate rapidly and address customer feedback more effectively.
- Customer-Driven Innovation: Amani’s platform is built around solving real challenges faced by customers:
- State-of-the-Art Document Engine: Amani’s agile document engine supports new documents and regulations within 48 hours, ensuring compliance and adaptability.
- Advanced Localization: Amani supports OCR engines for Latin, Turkish, Arabic, and Cyrillic alphabets, reducing failure rates and manual intervention.
- Bias-Free Biometric Verification: Amani’s biometric AI engine is trained on the most ethnically diverse populations, eliminating western bias and enhancing accuracy.
- Omni-Channel and Cloud Agnostic: Amani’s platform is designed to be cloud agnostic with auto-scaling capabilities, ensuring maximum coverage and reliability across all regions.
6. Amani’s All-in-One Identity Platform
Amani offers a comprehensive identity verification platform that integrates all essential services into a single, user-friendly solution. With a focus on innovation, flexibility, and customer-driven development.
Why Choose Amani?
- Cost-Effective: Transparent pricing that offers significant value across all business sizes.
- Proprietary Technology: Ensures high accuracy and reliability, with no reliance on third-party vendors.
- Customization and Flexibility: Micro-services architecture allows for tailored verification processes based on specific business needs.
- Comprehensive Language Support: Supports 138 languages and dialects, ensuring global applicability.
- Advanced Document Classification: Capable of supporting over 13,000 documents with updates within 48 hours.
- Comprehensive Verification: Includes 116+ validation checks per ID and full 468 facial points analysis.
- Best-in-Class Client Portal: Features manual overrides, automated renewals, and integration with third-party datasets.
Pricing Model:
Amani offers flexible pricing tailored to the needs of different business sizes:
Enterprise Packages: For larger organizations, Amani offers annual packages that range from 10,000 to 1 million verifications per annum. These packages are customized to meet the specific needs and scale of each business. For a tailored quote, reach out to us.
With Amani, businesses can consolidate all their identity verification needs into one platform, saving time, reducing costs, and enhancing security—all while enjoying the freedom to customize their processes to fit their unique risk management strategies.
Attention, SMBs. You get a 14-day free trial to test the features first-hand and see everything Amani can do for you.
💡 Keep reading: For more comparisons, explore:
- Veriff vs Amani
- Uqudo vs Amani
- Shufti Pro vs Amani
- Sumsub vs Amani
- Onfido vs Amani
- Faceki vs Amani
- Jumio vs Amani
If you want more info on Amani’s features and use cases, you can reach out to us here and we will make sure to provide all the details you need.
